Louis is leveraging the internet and his massive following in ways that are paving the way for other entertainers to do the same. I look forward to the days when this is the norm, instead of the middle-man-filled cesspool things are currently.
And Louis C.K. details exactly what he’s going to do with the money. Most of it will go to charity with good chunks going to his staff and to pay back the costs of the production. As for his cut:
That leaves me with 220k for myself. Some of that will pay my rent and will care for my childen. The rest I will do terrible, horrible things with and none of that is any of your business. In any case, to me, 220k is enough out of a million.
The thing is still on sale. I hope folks keep buying it. If I make another million, I’ll give more of it away. I’ll let you know when that happens because I like you getting to know what happened to your 5 dollars and bringing awareness to the bla bla bla.
So damn refreshing. And awesome that his experiment worked. All payments were done online through PayPal — even better:
No DRM, no regional restrictions, no crap. You can download this file, play it as much as you like, burn it to a DVD, whatever.
As a nerd, it’s easy to forget that in addition to being a financial success, a fuck you to the industry, and a testament to the progress we’ve made in 10 years for digital distribution, it’s also a really damned funny hour of standup comedy.